Digital Marketing Manager & Strategist • Remote

Full-funnel digital acquisition and data-backed content operations.

6+ years managing paid search campaigns, conversion rate optimization, executive thought leadership, and multi-channel editorial operations across B2B and direct-to-consumer brands. Focused on measurable conversions and bottom-line revenue over vanity metrics.

View Case Studies Contact Kirsten

$25,930+

Attributed Paid Search Revenue

+37.5%

Average Lift Across 7 Accounts

Competitor Audits Completed

44.4%

Top Organic Interaction Rate

In-House Marketing • E-Commerce & Paid Acquisition 09/2025 – Present

Microsun: Paid Acquisition & Omnichannel Funnel Architecture

Restructured Google Search campaigns around purchase-intent keywords and negative-match filtering while using organic social to nurture brand consideration, converting direct traffic into profitable online sales.

Microsun Conversion Architecture Funnel Diagram

Search Intent Targeting

Applied negative keyword lists to filter non-buyer research queries, focusing budget on bottom-of-funnel conversion terms and lowering CPA.

Direct Sales Attribution

Generated $25,930+ in revenue from paid search, with assisted organic channels contributing additional sales and lifecycle lead captures.

Multi-Channel Balance

Sustained organic engagement well above industry averages (16.6% LinkedIn, 44.4% Instagram) to keep customer acquisition costs balanced.

Agency Practice • Real Chemistry 01/2025 – 05/2025

Healthcare Executive Thought Leadership (Dr. Jill J. & Portfolio Roster)

Grounded by 37 competitive landscape audits, this strategy moved 7 clinical and biotech executives away from static corporate press releases into opinion-led, high-dwell educational carousels and video commentary.

Real Chemistry Executive Engagement Dumbbell Plot

37 Competitive Audits

Audited industry peer accounts to establish an empirical 2.2% median benchmark, identifying unaddressed content gaps across clinical feeds.

Systemic Account Growth

Lift ranged from +34.3% to +44.4% across all 7 leaders, showing that performance came from repeatable content systems rather than one viral post.

Verified Engagement

Surpassed 4,500 qualified interactions monthly and earned primary client Dr. Jill J. featured speaking invitations at regional eye care conferences.

Agency Practice • Leadtail, Inc. Client: Sisense Inc.

B2B SaaS Rebrand Flighting & Community Moderation

Coordinated a 3-month teaser sequence leading up to Sisense's corporate visual rebrand. Combined interactive polls with active daily comment moderation to build anticipation without releasing final branding assets prematurely.

~22K

LinkedIn Impressions

~14K

Audience Engagements

107

Avg. Comments per Post

Managed editorial flighting across 9 strategic posts. Direct engagement in comment threads kept the conversation active for 90 days, preparing an enterprise audience for launch day while preserving the impact of the official logo reveal.

Technical Proficiency

Strategy, Measurement & Tool Stack

Paid & Acquisition

Google Ads (Search / SEM), Conversion Optimization (CRO), Audience Segmentation, Search Intent Targeting, ROAS & CPA Bidding Strategy

Analytics & Data

Google Analytics 4 (GA4), Competitor Benchmarking, Attribution Modeling, Cross-Platform KPI Formulation & Reporting

Marketing Platforms

HubSpot (Inbound & Email Certified), Meta Business Suite, Sprout Social, Shopify, Canva, Adobe Creative Suite

Project Management

Asana, Monday.com, Wrike, Teamwork, Slack, Editorial Governance, Distributed Remote Team Operations

Social Proof

Colleague & Client Endorsements

"Kirsten quickly captured my unique voice and style, creating posts that felt like me while gently nudging me to step outside my comfort zone. Her strategies drove substantial engagement and opened doors to exciting new opportunities."

Dr. Jill J., OD, FAAO

Executive Director of Strategy & Client Partner

"Kirsten brings an exceptional combination of operational discipline, client empathy, and creative execution. She reliably manages cross-channel complexity while keeping clients aligned and informed."

Karri C.

Chief Operating Officer, Leadtail, Inc.